Real brands, real numbers, one method

Every quote in this guide is published on our website, word for word, with the customer's name and company.

They sell very different things. What they share is how their Shopping ads were run.

What eleven brands say GROW did for them, word for word
How to read ROI, CPA and ROAS results like a finance director
The method these brands had in common
What results really depend on — and what to expect when you start

How to read these results

Revenue tells you how much was sold. These tell you whether it was worth it.

ROI: Return on investment: what you got back compared with what you spent.
ROAS: Return on ad spend: sales ÷ ad cost. 4.0 means £4 of sales per £1 of ads.
CPA: Cost per acquisition: ad spend ÷ sales won. Lower is better.
Average order value: What a customer spends, on average, in one order.
Incremental revenue: Sales that wouldn't have happened without the ads.
Relative improvement: A change measured against the starting figure: a 22% relative lift takes an ROI of 300% to 366%.

700% ROI in a brand-new market

**Polly Morris**New Balance & Billy Robinson @ Sync

£350k → £2.7M+ revenue a month

£0 to £45M in 4 years, across 18 countries

150% growth in sales

**Kayla Kurisu**Director of Marketing, eSalon

The track record behind the stories

£1bn+Incremental revenue for e-commerce brands since 2010

17,000+Campaigns powered by GROW

31+Countries

3m+ products on the platform
Brands using the GROW method have seen between a 7% and 24% improvement on profit margin
A method first designed in 2010, and refined ever since
Rolling 30-day plans — no long contracts

£82k → £510k+ sales a month, ROI doubled

Olivia’s & MOOT — **Nick Moutter**Founder, Olivia’s & The MOOT Group

500%+ increase in revenue

**Lloyd Greenfield**Managing Director, Glow Green

3× revenue and 20% more subscriptions

**Bren Harper**Marketing Director, LUS Brands

What these brands had in common

Not a trick or a hack — the same steps, applied to every product, every day.

1Track every costKnow the real margin on each product before bidding on it
2Bid for profitOne profit target turned into the right bid for each product
3Build for reach and controlEach product gets its own place and its own bid
4Keep it rightBids updated as costs, prices and products change
5Measure itEvery change and sale tracked, before and after

The order matters. A precise bid built on the wrong cost is still wrong.

Profit, not revenueEvery product, every day

Doubled our revenue · cut CPA by 25%

**Matt Jones**Managing Director, Oxbridge Home Learning

270% revenue · −15% CPA

**Stuart Gale**Director, Oxford Online Pharmacy

350% revenue · +22% ROI

**Dean Smith**Director, For Your Little One

400%+ sales · +15% ROI

**Rob Wilson**Managing Director, Soar Running

What results really depend on

These are some of our best published results. They are not a promise — every account starts from a different place.

FactorWhy it matters

Your marginsThin-margin products can't bid hard. GROW won't make them profitable — it shows you early

Your cost dataThe more real costs you add, the more accurate every bid

Conversion trackingGoogle can only learn from sales it sees. Tracking accuracy allows for the gaps

Sales volumeTarget ROAS needs about 15 sales a month to learn well

TimeLearning takes 1–2 weeks. These results were measured over months and years

Your offerRange, price, stock and feed quality stay yours — and still decide who buys

What to expect when you start

Setup takes about 10 minutes — campaigns then build in the backgroundQuick start
Google's learning takes a week or two — results can move up and downBe patient
Steady changes win — move targets 5–10% at a time, a week apartStable bidding
Gains come from the method, applied to every product, every dayNot a quick trick
Your range, pricing and strategy stay with you — GROW does the daily workYou stay in charge

Every result here took time. Measured, steady changes beat big swings.

Key takeaways

Eleven published results, from new-market launches to doubled revenue
Look past revenue — CPA and ROI show whether growth paid
The same method behind them: costs, profit bids, structure, upkeep, measurement
Results depend on your margins, data, tracking and time — not luck
Start small and measure — one brand or category, judged on profit

Keep reading

The GROW Methodology The whole profit bidding method on a few slides — three principles and the steps that put them to work. GROW top 10 features The ten GROW features that turn Google Shopping into profit — the problem each one solves, and how. What is profit bidding Bid on what each sale makes you, not what it brings in — the maths, a worked example and why it wins.

Run a test with GROW

GROW is a profit bidding and automation platform for Google Shopping. It works out the exact bid every product needs to make a profit — then keeps it right, automatically.

1ConnectLink Google Ads and Merchant Center. Your products sync in — nothing changes in your account.
2Add your costsUpload a sheet, or start with sensible defaults. Some costs are better than none.
3Set your profit targetWe suggest 10%. GROW works out the bid for every product.
4Launch a testStart with one brand or category, alongside your current campaigns, and compare.

Your test: Start the way these brands did: track your costs, set a 10% profit target and run GROW on one brand or category alongside your current campaigns — then judge it on profit.

Create your free account Try the free demo

Why brands test GROW

No change to your conversion tracking
You approve every change before it goes to Google
Works alongside the campaigns you already run
No Google Ads expertise needed
Rolling 30-day plans — no long contracts

£1bn+incremental revenue since 2010

17,000+campaigns

3m+products

31+countries