Resources

Guides, videos and a quick way in to GROW.

Name	Length
Reasons to use GROW technologyThe same reasons as a short animated walkthrough.	—	Start
GROW TourA short guided walkthrough of the platform, with clips of each step.	—	Start
Introduction to GROWHow Google's shift to AI changes Shopping ads, what GROW does and the results brands see.	9 slides	View
Free demoExplore a live demo account at your own pace — no calls, no card.	—	Open

Download all guides Every GROW guide as a PDF, in one ZIP · 23 guides · 21 MB

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Name	Length
Reasons to use GROW technologyProfit bidding, precision control and real results, slide by slide.	8 slides	View
The GROW Guide to Profit BiddingThe complete method, step by step — it starts with a 5-minute quickstart, then the full guide.	36 slides · 18 min	View
Beyond PMAXWhy Performance Max alone limits your profit, and how single product ad groups and margin groups fix it.	12 slides · 7 min	View
What is GROWThe profit bidding and automation platform for Google Shopping — what it does, how it works and who it helps.	11 slides · 6 min	View
GROW getting startedYour first week with GROW — what to have ready, connect, add costs, set a profit target, build and approve.	14 slides · 8 min	View
Top 10 advantages of profit biddingTen ways bidding on profit, product by product, beats one average revenue target — with the maths behind each.	14 slides · 9 min	View
Common questions about profit biddingShort, straight answers to the questions brands ask most before trying profit bidding.	7 slides · 4 min	View
The GROW Methodology™ — full guideThe complete guide, every lesson: cost tracking, true margins, ROAS bids, campaign structure and automation.	95 slides · 49 min	View
A tour of the GROW platformSee the screens you'll actually use — setup, MarginStack™, ProfitClarity™, campaigns, UpKeep and Change Impact — and why each one helps.	15 slides · 7 min	View
GROW top 10 featuresThe ten GROW features that turn Google Shopping into profit — the problem each one solves, and how.	14 slides · 9 min	View
The GROW MethodologyThe whole profit bidding method on a few slides — three principles and the steps that put them to work.	10 slides · 4 min	View
GROW success storiesPublished results from brands using the GROW method — new markets, revenue growth and better returns, in their words.	18 slides · 6 min	View
Google Shopping basicsA plain-English primer: how Shopping ads, Merchant Center, the auction and target ROAS work — and the numbers to watch.	14 slides · 8 min	View
Profit bidding upliftWhere the profit hides in average-target campaigns — and how much bidding per product can win back.	14 slides · 9 min	View
What is profit biddingBid on what each sale makes you, not what it brings in — the maths, a worked example and why it wins.	12 slides · 6 min	View
Find your true marginEvery cost of a sale, where to find each number, and a worked example from price to breakeven ROAS.	14 slides · 7 min	View
Automating Google ShoppingThe practical playbook: what to automate in Google Shopping, in what order, and what it costs to keep doing it by hand.	13 slides · 8 min	View
Google Shopping for AI searchAI Overviews, AI Mode and agentic checkout are changing where products show — and what it takes to win the slot.	12 slides · 8 min	View
Creating leverage with Google ShoppingWin market share by doing what competitors don't — precise, fully costed bids for every product.	12 slides · 7 min	View
Google Shopping: what's nextSix changes coming to Google Shopping — what each means, what to do now and how GROW helps.	12 slides · 7 min	View
Google Shopping for marketplaces and large cataloguesFor big multi-category retailers: why automation matters more at scale, and how speed and precision turn into profit.	12 slides · 7 min	View
Google Shopping automationHow Google's own automation works, where it falls short, what to hand over and how to add a profit layer safely.	13 slides · 7 min	View

Download all guides Every GROW guide as a PDF, in one ZIP · 23 guides · 21 MB

Download ZIP

Name	Length
Top features of GROW★Ten ways GROW turns your Shopping ads into profit, from campaigns built in minutes to seeing what every change really did.	1:49	Watch
How GROW works★Your costs, your profit target, campaigns built for you and every change approved by you.	0:56	Watch
Setup full demo★The full GROW demo: connect, sync, add costs, build and publish profit bidding campaigns — then tweak your profit target and approve the new bids.	2:38	Watch
Sync your productsBring your whole Merchant Center catalogue in with one click, then GROW keeps it up to date every day.	0:46	Watch
Costs quick setupNo cost list? Set costs for every product in minutes from your typical margin, payment fees and returns.	1:02	Watch
Create campaignsPick your categories and GROW builds a campaign for each one, with bids set from your margins, paused until you approve.	1:30	Watch
Set your profit targetsSet a profit target for your account, each product or a whole category. GROW recalculates every bid for you to approve, then syncs them to Google Ads.	1:17	Watch
Manage your costsKeep every product's cost, margin, fees and returns in one place, so each bid is set from its real margin.	1:27	Watch
Switch strategyChoose how GROW bids from four simple strategies, switch in one click, and approve the new bids before anything goes live.	0:57	Watch
Approve changes in UpKeepEverything that needs you is in one place. Approve it in a click and it's sent to Google Ads for you.	1:08	Watch
Safety and approvalsBig bid jumps are held for a second look, you set your own limits, and nothing goes live without your approval.	1:20	Watch
InsightsSee what's working at a glance: today's results, best sellers, and your best days, hours and devices.	0:50	Watch
Change ImpactSee what every change really did: before and after side by side, for any metric, with every change logged.	0:57	Watch
Price suggestionsSee your profit at every discount, spot sales that lose money, and know your break-even price and what each new customer costs.	0:46	Watch