The GROW Guide to Profit Bidding
A practical, step by step guide to bidding for profit on Google Shopping — written for retailers and brands, no Google Ads experience needed.
Start with the 5-minute quickstart, then follow the full guide to set it up on your own products.
Profit bidding, in one page
Profit bidding sets your Google Shopping bids from what each sale makes you, not what it brings in.
- Most advertisers give Google one ROAS target for a group of products
- Every product is different: costs, returns and conversion rates
- One average fits none of them — profit bidding gives each product its own target
This quickstart takes about 5 minutes. The full guide follows straight after.
One target loses money and holds you back
Two products, both £50 (without VAT), in one group with a target ROAS of 400% — so each sale can cost up to £12.50 in ads.
ProductAt the group target
A — makes £10 a sale before adsSpends £12.50 a sale: loses £2.50 every time
B — makes £25 a sale before adsCould afford £20, held to £12.50: misses sales
In plain English: The group still hits 400%. The average hides both problems.
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